Titleist (parent company Acuschnet) makes specific merchandise for retailers like Wal-Mart. Wal-Mart wants the Titleist name in their stores, but Titleist has refused to allow Wal-Mart (along with Costco and big-box retailers of similar frame) to undersell their product since their ‘core’ business is dealing with specialty golf shops, pro shops, and the pros. […]
Written on Friday, July 18th, 2008 by majorsawyer :: 0 comments to this post
Titleist (parent company Acuschnet) makes specific merchandise for retailers like Wal-Mart. Wal-Mart wants the Titleist name in their stores, but Titleist has refused to allow Wal-Mart (along with Costco and big-box retailers of similar frame) to undersell their product since their ‘core’ business is dealing with specialty golf shops, pro shops, and the pros. In effect, Titleist product (same with Ping) is minimum priced across all retailers; otherwise you’d have Wal-Mart trying to undercut pro shops and specialty golf retailers on Pro V1’s, and therefore, potentially hurting their other sales.
A compromise is that Titleist makes a model not found in golf shops. The balls are geared toward a novice player (i.e. high handicapper); if you’re a 25-handicapper, they’re great, but for a mid/low/scratch player…they’re junk and not workable. Basically, Titleist gets their name in Wal-Mart, Wal-Mart can claim to sell Titleist, and Titleist protects their real customers while appeasing a mass retailer.
Remember…you get what you pay for.
Post Comments Here » 0 comments to this post
Check the Categories below for more on Who makes the Titleist balls Walmart Sales?
More from Uncategorized(t) Categories
« Does the fact that I oppose the use of nuclear weapons make me weak or unpatriotic? :: I am a HUGE PROCRASTONATOR! How do I correct that? »
